Lifestyle photography is a genre of photography that mainly aims to capture people in situations, real-life events or milestones in an artistic manner and the art of the everyday. The primary goal is to tell stories about people's lives or to inspire people. Professional photographers work with appropriate environments, lighting and informal posing to achieve high quality natural (sometimes candid) looks.
Lifestyle photography is often used commercially by businesses to promote products or services. However, images can also be used effectively by individuals, eg. actors who wish to demonstrate how their look can be adapted for certain roles.
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